Are you selling Vinyl?

Vinyl record sales are at the highest they’ve been in 30 years. As an independent musician this is important information as it demonstrates that audiences desire to purchase music as a physical product. Over the past years many musicians have come to believe that their fans do not want to buy music in a physical format anymore. This idea seems reasonable given the popularity of YouTube and of the streaming services such as Spotify ITunes, Tidal, etc. However, the statistics tell another story. If you are an independent musician and you are not selling music and physical form you’re leaving money on the table. The lesson here is to use data to your advantage, and the data says sell CDs and LPs!

Source https://cdn.statcdn.com/Infographic/images/normal/7699.jpeg

To maximize revenues as an independent artist, one must not only produce excellent music with equally impressive visuals for the online audience, but also must be aware of the merchandise preferences among their fans. One of the experiences that many fans enjoy is collecting merchandise produced by their favorite artists. For example, some bands produce limited edition posters available for sale only at specific concert venues and these rarities become…